About me

I’m Elena — a Venezuelan fashion designer and a passionate lover of details. Although I studied design in Colombia, it was through the most personal moment that I found my true creative voice. I’ve always felt I was born to create with my hands what words can’t always express: turning emotions into something tangible — something you can touch, wear, or gift.

How It All Started

Elena Designs began during one of the most personal chapters of my life, inspired by someone who deeply shaped who I am — my grandmother. In the midst of that time, I felt the need to create something meaningful. This project became my way of honoring her: real, delicate, and soulful pieces made with love. I don’t believe in perfection, but I do believe in feeling. Each design is born in my small workspace, surrounded by my thoughts, my two cats, and a cup of coffee that’s usually cold.

Elena Designs

There’s no big team behind me, no mass production. Just me — present in every detail, every package, every handwritten note. I create with my hands, and always from the heart. Elena Designs isn’t a brand built to be perfect — it’s a brand built to connect. Welcome to my favorite little corner of the world.